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Protect Our Winters / Love The Land, Make A Plan

Climate change was just one of the existential crises on the ballot. But rather than lean into divisive rhetoric, we went an even more controversial route: patriotism.


After all, why has climate change denial and flag-waving gone hand in hand? Love of backcountry can mean love of country too.

Ad Age s/o


To give the outdoor community a new way to share support, POW released a series of stickers on GIPHY and Instagram.

GCD/CD: Andy Pearson
Copywriter: Cooper Bowman

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