Protect Our Winters / Love The Land, Make A Plan
Climate change was just one of the existential crises on the ballot. But rather than lean into divisive rhetoric, we went an even more controversial route: patriotism.
After all, why has climate change denial and flag-waving gone hand in hand? Love of backcountry can mean love of country too.
To give the outdoor community a new way to share support, POW released a series of stickers on GIPHY and Instagram.