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Little Caesars / Burn the Burns

People say a lot of mean things about Little Caesars...so we burned them back.

See videos all on @littlecaesarspizza TikTok 🔥

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⭐️ Shorty Awards Winner in Humor & Finalist in Comedy Video
⭐️ Tellys Winner for General Social Video 

LC_burn the burns_Case Study_14
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Teasers

To kick things off, we posted two teasers on TikTok, hinting at the coming flames and getting our fans riled up about the possibility of our next video.

Burn the Haters

Then, we found three real-life haters,  etched their burns on pieces of wood, and in a wild, unscripted night shoot, had the iconic Disaster Girl throw them into a huge bonfire.

 

To top it all off, we cooked a pizza over those very flames, and every hater changed their minds and admitted that Little Caesars is f****ing delicious.

Responses

andrew
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