The world's largest, most beloved building toy is made entirely out of plastic.
With 10 million tons of plastic polluting the ocean each year, it's time to build something better.
Young Ones Art Director's Club '20 Merit Innovation Award Winner
NEW PRODUCT + PACKAGING
SOCIAL
AMBIENT
Project Manager: Collin Russell
Art Director: Jacq Quinton
Copywriter: Sam Carlson
Content: Tucker Lund