The world's largest, most beloved building toy is made entirely out of plastic.

With 10 million tons of plastic polluting the ocean each year, it's time to build something better.

Young Ones Art Director's Club '20 Merit Innovation Award Winner

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NEW PRODUCT + PACKAGING

SOCIAL

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AMBIENT

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Project Manager: Collin Russell​

Art Director: Jacq Quinton

Copywriter: Sam Carlson

Content: Tucker Lund